The very core of your Internet marketing plan should focus heavily on strategizing your content and the management of it proficiently. One of the first things you should know before reading any further is that you should fully comprehend your content.
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When it comes down to managing your content, you should know where your clients are frequenting for their info, which is where you should be too (the Internet tends to be the most commonly used place nowadays for obtaining information).
You should also be extremely aware of your own product (in case you have people handling it for you) so that you can be right in the thick of it with your customers, answering questions and taking names and product orders.
Have A Plan for Promotion
A really good place to get your product out there is via blogs as using blog posts can provide you with the opportunity to bond with your potential customers, and draw them into your product.
One of the best places to promote your products, are social networking sites. On these sites, you can connect and get closer to your target audience and push your product on them in a much more personal way, by catering directly to the audience, as opposed to creating a broad, general, all-encompassing advertisement.
If you have a website, one helpful thing to have would be product reviews. Ask buyers of your product to leave a review on your website to say whether or not your product was good and/or helpful.
When it comes down to it, you can also make use of email campaigns to boost the product’s popularity by a sufficient amount…but make sure you give the people who get your email something to entice them, such as minor spoilers and information about your product.
If you put feelers out and feel your customers out and understand what they want, and give it to them…you can also gain loyalty from your customers, and this loyalty can be the make-it-or-break-it factor when it comes to your business.
But with all of these blog posts, product reviews, social status updates, email campaigns, it’s hard to keep track of all of your content and make sure that your posting consistently. Here are some ways to help you manage your content in order to have an effective internet marketing plan.
Map Out a Plan for the Management of Your Content
At the end of the day, you need a timeline. A special plugin compatible with WordPress would be a good example to help you create a timeline.
WP Project Manager is a WordPress-compatible plugin that is extremely useful when it comes to organizing your content, and it can easily be amalgamated with scripts, videos, flash animation, etc. A strong code, and friendly functions make things quite easy for you. What you do with a content timeline is the following: You can take any of your content; you can organize it by the content’s date, organize a call function, and once all that is done, you are fully prepared and well-managed!
When it comes to timelines, you can also edit them and tweak them to your best interests and you can execute them on a per-week or per-month basis through the use of a special content plan.
Top Social Media Tools That Will Also Add Value to Your Content Management Strategy
Regarding tools that can be used for social media, there are a very large amount of them, and these are just a few of them that can help you, depending on what your product and content is.
There are various tools that one can use in relation to social media that will greatly benefit you, and one of them is Buffer, which allows you to schedule certain times of day to post to your social media site, and you can schedule for the prime time of day, when your post would be read the most.
Disqus is a unique plugin that websites (including yours) may use to allow people to comment on certain posts or articles on that website (basically Facebook on a much smaller scale). So, if you have a website that you are promoting your product on and are managing your content on, Disqus may be a nice opportunity to allow your potential and existing customers to talk with each other, as any comments made allow for replies to be made on the comments.
WWSGD is a fanciful plugin that has caught the eyes of many, as when you make a post on any social media site, it permits you the opportunity to leave a tiny little mini-message at the beginning or the end of your post, and in that message, you can ask your customers (and whoever reads the post) to subscribe to what is called your RSS Feed. You can also leave one of these mini-messages for first-timers seeing your post, and you can leave a totally different message for anyone who is visiting you more than once.
All-in-One SEO Pack is yet another special tool that gives you the ability to completely optimize your posts and website content. Doing this can really bring you up in the rankings! To boot, you can be very specific about certain things, including the title of your page, a description of it, and you can even add keywords for it. This tool is certainly not something you should dismiss without a second glance.
HootSuite is another user-friendly social media platform that will allow you to manage multiple accounts in one space. You can measure your social stats, schedule tweets and updates and make sure your not missing anything in all of your social networking accounts.
Even Flickr has an advanced search engine that you can use at any time, free of charge, to search their database of photos for ones that were made under a Creative Commons license, which would allow you to use them in blog posts, and other locations where you would not have to worry about copyrights.
In any sales position there comes a time when you come face to face with the prospect of your own failure. It’s there, every morning, staring you in the face while you go about your routine. You become so entrapped in the definitions of those words (success and failure) and in the muck of other people’s expectations that it’s hard to have real, personal, attainable goals.
A new agent had just joined our office. I believe he was in his third month when he came to me, frantic. He wanted some pointers concerning a large annuity case he had been working on, and his sales manager was not in the office. I asked him about the client, and after a few moments it became clear that an annuity did not fit the client’s need. This particular client was more interested in having their money be accessible at all times. I asked the agent if he had considered this.
“Not really,” he said, smiling. “But I want to get as far ahead of the required numbers as I can.”
You see? To this agent, failure was staying ahead of the quota. He was willing to risk his client’s trust in order to hit certain numbers. His perception of failure was skewed.
In order to have the clarity that one needs to become successful in any sales position, that person should have clear, personal goals. These goals will define what failure and success mean to that individual, and the first step to that clarity is a marketing plan. Any new agent, or any new salesperson, should have a clear vision of what their market is. My sales manager was most effective with seniors. He could talk easily with them, and could gain their trust by focusing on their specific areas of interest. He did this by asking four simple questions.
- With whom can I relate most easily?
- What are my own areas of interest?
- With whom do I find myself associating the most?
- Where do I personally fit in?
By having this self awareness, any agent can define their market successfully. Once the market has been defined, then the obstacle is getting in front of these people and branding yourself among them. If the majority of those in your market have a hard time trusting you, then your chance of success dwindles. Knowing your market should be top priority. Knowing where they hang out, knowing what their average income range is, etc. Once you know your market well enough to get in front of them, you must find a way to gain trust. Usually this entails a low pressure, comprehensive discussion of all their needs. They have to know you’re there for them, not your paycheck.
You need to keep a track on all the sales you have done till now, which will be your first step towards self awareness Sales tracking software helps you record all the intricate details of a sale which will help you to analyze your performance and do better in the future.
Once you have established rapport with a certain market, your view of success and failure will change rapidly. You will see enough people in your market to realize that failure is a matter of course. Everyone is not going to buy from you. Success will become a matter of your quality of service, and whether or not you came to meet the need as well as sell some products. Failure is inevitable in sales. The truly successful measure their success not on numbers but passion, determination, and the will to help people.
Let’s face it, watching video on the Internet is a lot more fun and engaging than simply reading the text, right? I always tell people to look at their computer monitor the same way you do your television. You don’t “read” your television, do you? No, you “watch” it. I mean, who turns on their TV to read? I surely don’t and I’m guessing you don’t, either. So, if your customers look at their computer monitor as a television and you “watch” television, it would only stand to reason that you would want to incorporate online video advertising as part of your overall integrated marketing strategy… especially when you look at the latest numbers from comScore and online video viewership.
The numbers, just from the month of July 2011 alone, are staggering…
Overall Online Video By The Numbers – July 2011
- 86 percent of the U.S. Internet audience viewed online video.
- Each user watched an average of 18.5 hours of online video
- The total U.S. Internet audience engaged in a record of 6.9 billion viewing sessions.
In terms of where people watched the most online videos overall, Google Sites with YouTube leading the way ranked as the top online video content property.
Overall Online Video Advertising By The Numbers – July 2011
- Americans viewed more than 5.3 billion video ads
- Time spent watching video ads totaled more than 2.4 billion minutes
- Video ads reached 49 percent of the total U.S. population an average of 35.9 times during the month
Of the 5.3 billion online video ads Americans viewed in July, Hulu accounted for the highest number of online video ad impressions…
So, what are you, as a marketer or advertiser doing to take maximum advantage of the obvious opportunities online video advertising offers?
You know these numbers are only going to go up, right? You know more and more people are going to watch online videos so why not, if you haven’t already, factor in online video advertising into your overall integrated marketing strategy?