Category: Online Marketing
The very core of your Internet marketing plan should focus heavily on strategizing your content and the management of it proficiently. One of the first things you should know before reading any further is that you should fully comprehend your content.
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When it comes down to managing your content, you should know where your clients are frequenting for their info, which is where you should be too (the Internet tends to be the most commonly used place nowadays for obtaining information).
You should also be extremely aware of your own product (in case you have people handling it for you) so that you can be right in the thick of it with your customers, answering questions and taking names and product orders.
Have A Plan for Promotion
A really good place to get your product out there is via blogs as using blog posts can provide you with the opportunity to bond with your potential customers, and draw them into your product.
One of the best places to promote your products, are social networking sites. On these sites, you can connect and get closer to your target audience and push your product on them in a much more personal way, by catering directly to the audience, as opposed to creating a broad, general, all-encompassing advertisement.
If you have a website, one helpful thing to have would be product reviews. Ask buyers of your product to leave a review on your website to say whether or not your product was good and/or helpful.
When it comes down to it, you can also make use of email campaigns to boost the product’s popularity by a sufficient amount…but make sure you give the people who get your email something to entice them, such as minor spoilers and information about your product.
If you put feelers out and feel your customers out and understand what they want, and give it to them…you can also gain loyalty from your customers, and this loyalty can be the make-it-or-break-it factor when it comes to your business.
But with all of these blog posts, product reviews, social status updates, email campaigns, it’s hard to keep track of all of your content and make sure that your posting consistently. Here are some ways to help you manage your content in order to have an effective internet marketing plan.
Map Out a Plan for the Management of Your Content
At the end of the day, you need a timeline. A special plugin compatible with WordPress would be a good example to help you create a timeline.
WP Project Manager is a WordPress-compatible plugin that is extremely useful when it comes to organizing your content, and it can easily be amalgamated with scripts, videos, flash animation, etc. A strong code, and friendly functions make things quite easy for you. What you do with a content timeline is the following: You can take any of your content; you can organize it by the content’s date, organize a call function, and once all that is done, you are fully prepared and well-managed!
When it comes to timelines, you can also edit them and tweak them to your best interests and you can execute them on a per-week or per-month basis through the use of a special content plan.
Top Social Media Tools That Will Also Add Value to Your Content Management Strategy
Regarding tools that can be used for social media, there are a very large amount of them, and these are just a few of them that can help you, depending on what your product and content is.
There are various tools that one can use in relation to social media that will greatly benefit you, and one of them is Buffer, which allows you to schedule certain times of day to post to your social media site, and you can schedule for the prime time of day, when your post would be read the most.
Disqus is a unique plugin that websites (including yours) may use to allow people to comment on certain posts or articles on that website (basically Facebook on a much smaller scale). So, if you have a website that you are promoting your product on and are managing your content on, Disqus may be a nice opportunity to allow your potential and existing customers to talk with each other, as any comments made allow for replies to be made on the comments.
WWSGD is a fanciful plugin that has caught the eyes of many, as when you make a post on any social media site, it permits you the opportunity to leave a tiny little mini-message at the beginning or the end of your post, and in that message, you can ask your customers (and whoever reads the post) to subscribe to what is called your RSS Feed. You can also leave one of these mini-messages for first-timers seeing your post, and you can leave a totally different message for anyone who is visiting you more than once.
All-in-One SEO Pack is yet another special tool that gives you the ability to completely optimize your posts and website content. Doing this can really bring you up in the rankings! To boot, you can be very specific about certain things, including the title of your page, a description of it, and you can even add keywords for it. This tool is certainly not something you should dismiss without a second glance.
HootSuite is another user-friendly social media platform that will allow you to manage multiple accounts in one space. You can measure your social stats, schedule tweets and updates and make sure your not missing anything in all of your social networking accounts.
Even Flickr has an advanced search engine that you can use at any time, free of charge, to search their database of photos for ones that were made under a Creative Commons license, which would allow you to use them in blog posts, and other locations where you would not have to worry about copyrights.