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Category: Technology

Technology

Top Ranking Web Hosting Service Providers for Beginners

JonWritten by:

No website building experience? No problem! These web hosting service providers will make website building a breeze!

Website building used to be seen as a complex task that can only be performed by computer and internet whizzes. But with the rise of web hosting service providers, it’s now easier than ever!

Navigating through some providers can still prove quite complicated for beginners so we compiled a list of the top-ranking web hosting service providers that are great for beginners:

Wix

You might have seen a bunch of Wix ads on YouTube. This website builder and hosting provider is quite popular—and for good reason, too! They’re considered to be the best website builder in the market.

Its user-friendly interface allows you to tailor-fit your website to your needs and add fun website features with ease.

You get to enjoy so many cool features when you build and have your website hosted on Wix. Not all of these features will be available for free users but their premium plans are quite affordable anyway and they also come with a 14-day money-back guarantee.

HostGator

HostGator is most known for its budget-friendly Hatchling plan that only costs users US$2.75/month that’s even backed by a 45-day money-back guarantee.

There aren’t that many restrictions (save for their 1-website-only rule for the Hatchling plan and the lack of a free domain name) so these really provide beginners with the best value for their money.

Their other premium plans are all very affordable, too.

Bluehost

Bluehost is another great hosting provider for beginners because of its user-friendly interface. Don’t let this fool you, though, because even if it’s easy to work with, it packs a powerful punch!

With affordable plans starting at US$2.95/month, easy, 1-click WordPress installation (https://www.youtube.com/watch?v=hqAvc1MWl2o), 24/7 support, free domain, and 30-day money-back guarantee, beginners will definitely enjoy this hosting provider and website builder.

GoDaddy

GoDaddy can be considered as one of the OG web hosting service providers as they have been around for quite a long while and are still going strong. In fact, they’re known to be one of the largest and well-known companies in the industry.

Its user-friendly website builder, quick service, and affordable plans will give beginners a smooth and easy web hosting experience.

Some of the perks of having your website hosted on GoDaddy include free backup and restore services, unlimited bandwidth, and a free domain—something that GoDaddy is also very well known for as they have the biggest domain name registrar in the world!

InMotion

We think we may have just saved the best one for last as InMotion is considered as the best overall web hosting service provider in the market right now.

While it’s cheapest plan is priced a bit higher than the others mentioned above (US$3.99/month), it packs in a ton of nifty extras and add-ons (e.g., malware protection) into its plans to give users more value for their money.

Beginners would definitely enjoy all these features plus their awesome tech support and a 90-day money-back guarantee to back everything up.

Any of these hosting providers would do an awesome job at building and hosting your website. It’ll only be a matter of preferences so take the time to try them out to see which one fits you best!

Technology

Digital Overload: Could there be TMI?

JonWritten by:

With the proliferation of smartphones and mobile devices, we all recognize that shoppers can now get vast amounts of information wherever they are, whenever they want it. Now, as marketers, we can spend our work hours and brain cells on how to effectively navigate this complex online landscape.

Digital Overload

But we at Shops-cape suspect that few of us have stopped to consider the possible side effects of so much information, especially for (let’s face it) items with less than earth-shaking importance. Sure, you want lots of input for an expensive new car purchase or when moving up to a cutting edge piece of technology. But what about an everyday “medium-ticket” purchase like a set of bed-sheets?

In the old days, a shopper would have checked the options at a local department store, thought about them for a bit, maybe looked at other sets at another store or two, and finally made a purchase. Now it’s second nature to check the web, research the price at different stores, read thread count reviews, check to see if the sheets are on sale anywhere, scan the bar code in the store to see where else they’re sold, and Google coupon codes, etc. Just writing that sentence was exhausting—which leads us to wonder if too much information may sometimes have a counter-effect, confusing or turning off the very customers we’ve sought to engage.

Digital Overload 1

What we think it means: Information fatigue could offer an opportunity to stand out by making life easier for your customers. For example, by simplifying product selection or by giving them all the product information they want (including reviews and ratings) right on your site or in your store—so they don’t feel the need for extensive research elsewhere.

Technology

What The Facebook IPO Means For Brand Marketers

JonWritten by:

Now that Facebook is public, will priority shift from pure innovation to a focus on investors? What impact will enhancements to their current revenue streams have on brands?

facebook

Now that Facebook is public, there is a big question of whether its top priority will shift from pure innovation to being a focus on keeping investors pleased. Bearing in mind that money is every investor’s core motive, Facebook will have to work on ways to further enhance its current revenue streams as well as design new/innovative approaches to enhance its business model.

Facebook’s first target for generating more revenue will naturally be advertising, but what will that mean for brands and their Facebook presence and strategy?

More ad categories and better targeting – We have already seen Facebook expand its categories of ads, such as the premium ads that are displayed on the logout page.
Below is an example of a recent ad for Titanic 3D.

Facebook will likely continue to develop new advertising formats as well as increase integration via other channels, such as mobile. Complementing better ads will be enhanced targeting capabilities, which is a plus and will allow marketers to focus their campaigns more effectively and ultimately improve conversion rates.

Facebook IPOEngagement will become much more difficult in time – Although generating more revenue is a huge goal, the issue at hand is whether Facebook’s strategies/tactics will have negative or positive results. This will ultimately depend on the magnitude of added functionality/features as well as the rate in which they are released publicly. Plain and simply, if Facebook implements more ad formats, more features and so on in a short amount of time, there will certainly be undesirable effects such as creating clutter and hindering engagement. More clutter will overwhelm users, which in turn will affect the visibility of content that brands publish, as well as their level of engagement with followers.

Considering that the true value of having a Facebook/social media presence is tied directly to engagement, if it is hindered and becomes more difficult, where is the value?

Additional Fees – It is rumored that Facebook is considering charging brands for the use of certain features such as highlighting posts. Also, there is buzz about the testing of a new feature in New Zealand that makes comments more prominent on a user’s news-feed.

Although this still remains to be seen for sure, the probabilities are definitely high due to the recent IPO. In time, it’s entirely possible that brands may even be faced with premium subscriptions to have access to fully functional pages.

How do you think brands will react? What are the implications for small businesses?

facebook Over-saturation – In many ways, Facebook’s IPO legitimized social media as a sustainable business model. But as more Facebook pages are created and more money is allocated toward social media marketing, a potential result is over-saturation. Combined with the likelihood of Facebook implementing various new features in the near future, the ability to engage and stand out from the crowd will become more challenging.

Though Facebook will surely not complain…are marketers going to have to rely on advertising much more in the future to gain the attention of followers? As we discussed recently about Twitter, variations on brand payment requirements are still evolving.

We understand that any social platform is an entity in a state of flux, which makes keeping on top of changes and developments more important than ever for brands. If you don’t know how to make strategic moves you can’t play the game. If you have questions, comments or concerns or would like to discuss this in further detail, because rest assured this is only scratching the surface, please feel free to post them here, on our Facebook page or via Twitter.